Tuesday, March 13, 2012

To Gong or Not ...

Go Bret McKenzie - another New Zealander "gonged" at the Oscars. I loved his victory address referencing growing up in New Zealand watching the Muppets on TV and "never dreaming I'd work with them. And I was genuinely starstruck when I finally met Kermit the Frog."


To be recognised (like Bret) as the best in your chosen field on a global scale is a monumental achievement. It draws huge attention to the individual winner and in this case further focus on New Zealander's creative capability.

Whether to enter awards or not is often a dilemma. It's a lot of work and you have to expose yourself to the rigours of judging. The benefits in terms of exposure can however be significant and as an industry awards can raise profile and professional standards. It can also create industry role models in much the same way that winemakers, fashion designers and architects have grown their profile in New Zealand.

DINZ's annual best awards have been a benchmark for interior design for a number of years although it can be diluted by the breadth of categories represented.

AGM's new Interior magazine has recently called for entries for their Interior Awards 2012. These awards have a commercial focus with the primary categories covering retail, hospitality, corporate workplace and civic design. This new initiative is not the Oscars but it will do our industry no harm.

If you're feeling brave and fancy receiving a gong on the podium, visit www.interiorawards.co.nz for more information.

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